the Peninsula hotel group

As the agency's Project Director for The Peninsula Hotel Group, I led the development of several key projects, 

- a new Christmas campaign (Pen Stories from the Tree) from 2018 that rolls out over the next 3-5 years; 

- Art in Resonance, a multi-year contemporary art program launched during Art Basel Hong Kong in 2019, featuring leading contemporary artists and rolls out across their global properties; 

- experiential campaign to launch the new Peninsula Boutique brand in 2019, showcasing various boutique products.

Photo: Janet Echelman's 'Earthtime 1.26' net sculpture over the hotel forecourt